Hide List

11 November 2021

EDGAR launches global ecommerce platform


PPMG has launched The EDGAR Store – an online men’s fashion website that services the GCC and beyond.

The unique e-commerce platform, that seamlessly blends shopping with on the pulse men’s lifestyle editorial pieces, launches with some of the hottest sneaker brands around including Puma, New Balance and Onitsuka Tiger.

It also includes summer essentials from the likes of Frescabol Carioca and Sunspel. The virtual shelves are also stocked must-have brands such as Ray-Ban sunglasses, Sandqvist bags and grooming products from The Groomed Man Co.

Buying Manager for The EDGAR Store, Dominic Renowden says, “Our aim is to combine the finest international menswear brands with thought-provoking content to create a truly unique and exceptional shopping experience. And we have set out to bring exclusive clothing and products to men of the region”.

A dedicated section of The EDGAR Store is home to rare sports memorabilia from UAE-based The BootRoom Collection. This includes signed items from Kobe Bryant, Michael Jordan, Diego Maradona and Lionel Messi plus framed photos and boots signed by other greats too.

The EDGAR Store is an exciting new division of EDGAR and is the culmination of decades long relationships between the website and the menswear industry. With a new redesign set to launch in Q1 2022, EDGAR is perfectly placed to rise above and beyond its competitors in the not-too-distant future.

More Articles